From frontrunner in the race to the final winner , Haryana – based Sapphire media limited has won the bid for Iconic radio network BiG 92.7 FM leaving radio mirchi behind .
Big FM has been going through an insolvency process since Feb 2023 .
As per sources , Bid of Sapphire Media Limited has been approved by a committee of creditors of Big 92.7 Fm owner Reliance Broadcast Networks Limited . The acquisition of Big FM aligns seamlessly with Sapphire Media ‘ s business strategy to delivering high – quality content and engaging experiences to a diverse section of the audience , a source familiar with the developments said . This strategic move marks a significant milestone in Sapphire Media ‘ s mission to further strengthen its presence in the dynamic and evolving media landscape .
The development comes close on the heels of the group making foray into news broadcasting with the launch of India Daily , a 24 x 7 news channel in the highly competitive Hindi news genre .
Sapphire is promoted by Kaithal , Haryana – based businessman Sahil Mangla , and media professional turned entrepreneur Mr Aditya Vashistha .
The acquisition by Sapphire Media is expected to inject fresh energy into Big FM . As the country’s largest radio network with 58 stations and reaching out to over 1 ,200 towns and over 50,000 villages, the brand will reinforce Sapphire Media ’ s pan – India presence .
Sapphire Media ‘ s officials declined to comment on the same .
If you find that blood sugar levels are creeping up, the best way to prevent…
Ever wonder just where in Boston you can find a luxury hotel that is worth…
As a traveler, you aim to take the most out of your trip. To ensure…
One major aspect of travel is the unexpected. Whether you're taking a trip to Europe…
Some people might have never been told how to negotiate their salary with their employer,…
Gold and silver are needed in our everyday life, but unfortunately they are not as…